In the booming e-commerce market in Africa, the Jumia platform is a shining pearl, attracting more than 500,000 African companies to complete orders on it every day. So how to register on the platform? Please see the following necessary conditions:
1. Seller qualifications: residency, company registration and bank account.
1. Geographical requirements: As a Jumia seller, the first condition is that the seller must be a resident of Lagos, Nigeria. This restriction is mainly due to logistics and transportation considerations to ensure the rapid delivery of orders.
2. Company registration: In order to establish a better reputation on the Jumia platform, it is recommended that sellers register a company locally. Sellers can go to the Corporate Affairs Commission of Nigeria to submit a registration application. They can choose to register a joint-stock company or register a unique company name to highlight the uniqueness and professionalism of the seller.
3. Business account: After registering the company, the seller needs to go to the bank to open a business account. In this way, after deducting the platform commission from the Jumia platform sales, the funds will be directly deposited into the seller’s corporate bank account to ensure smooth capital flow.
2. Preparation: Email and product categories.
1. Email: Jumia platform notifies sellers via email whether someone has placed an order for a product, so it is essential to have a valid email address. It is recommended that sellers use general email services, such as Gmail or Hotmail, to ensure timely sending and receiving of information.
2. Number of products: On the Jumia platform, sellers need to have at least 20 products. When choosing products, sellers should pay attention to selecting products that are inexpensive, high-quality, and rare to ensure that they occupy a favorable position in the fierce market competition.
3. Application for settlement: Sellers can submit an application for settlement to the Jumia platform through the email address samuel.ogbaji@jumia.com.ng. The email address will send an application form, requiring the seller to fill in relevant information such as the company’s bank account number and email address.
3. Contract signing: negotiation, signing, and account activation.
1. Contact email: When contacting the Jumia platform via email, sellers can use the email address samuel.ogbaji@jumia.com.ng. In this step, the Jumia platform will send a contract, which requires the seller to sign and seal in a word document and send it back to the mailbox.
2. Contract confirmation: After the contract is confirmed, the seller will be granted access to the seller center. At this time, please be sure to enter the “Your Profile” in the Jumia backend settings, fill in the seller’s corporate bank information in detail and save it. It should be noted that if the bank information is not submitted, the Jumia seller account will not be activated.
Fourth, product management: upload, description and maintenance.
1. Product upload: After activating the account, the seller will be able to upload products. In this step, be sure to pay attention to the requirements of product images. It is best to use 680×850px pixels to ensure a good display of the product on the platform.
2. Product description and pricing: Observe and learn the product style of peers, and study how to create attractive product descriptions and reasonable price positioning. This will help sellers stand out in the fiercely competitive market and attract more customers.
Through the above detailed steps, the seller will successfully complete the registration and settlement process on the Jumia platform. This process may have some tedious steps, but only with adequate preparation and meticulous operation can you succeed in this market full of opportunities. I hope this guide can help sellers successfully open their own stores on the Jumia platform and become a member of this market.