As a popular e-commerce platform, Ozon plays an important role in facilitating transactions between buyers and sellers. In order to maintain its business reputation and provide a safe and professional shopping environment, Ozon has strict regulations on communication between sellers and buyers. Violation of these regulations may result in the seller being unable to continue communicating with buyers or even being blocked by the platform. This article aims to explain in detail the prohibited seller behaviors on the Ozon platform to help sellers better understand and comply with these guidelines.
1. Prohibition of inappropriate language.
Sellers are strictly prohibited from using vulgar or insulting language when communicating with buyers. This includes any expressions involving gender, race, nationality, occupation, social category, age, etc. that may cause discrimination. Ozon places special emphasis on avoiding the use of obscure words, images, metaphors and expressions that may damage its business reputation.
2. Comply with laws and regulations.
Sellers must comply with the laws of the Russian Federation and respect the rights of third parties. Any provision of illegal information is strictly prohibited. This includes, but is not limited to, selling illegal goods or providing illegal services.
3. Be respectful and polite.
Ozon requires sellers to be polite and respectful to buyers. Any rude or unethical behavior will be considered a violation. Sellers should respond to buyers’ inquiries and feedback in a professional and friendly manner.
Fourth, it is prohibited to denigrate competitors.
Sellers may not use language that disparages competitors and their products. This includes using negative information to affect the reputation of competitors’ goods or services. Ozon encourages fair competition and a positive market environment.
Five, avoid negative statements.
Any negative statements about the Ozon platform, its products, services, people, organizations or other sellers are prohibited. Ozon is committed to maintaining a positive and healthy shopping environment.
Six, no exchange of private contact information.
Sellers may not exchange personal contact information with buyers or propose to communicate using communication methods outside the Ozon platform. Such behavior may lead to information security risks and violations of platform rules.
Seven, use of buyers’ personal data.
Ozon prohibits sellers from collecting, copying, storing or otherwise using buyers’ personal data unless it complies with laws and regulations and Ozon’s privacy policy.
Eight. Provide accurate information.
Sellers are responsible for providing buyers with accurate and truthful information about goods, works or services. Any misleading information or publicity is not allowed.
Nine. Do not mislead buyers.
Sellers shall not mislead buyers about the consumer characteristics of goods, works or services. It is the seller’s responsibility to ensure the accuracy and transparency of information.
Ten. Prohibit the promotion of third-party resources.
Sellers on the Ozon platform are prohibited from promoting or mentioning third-party resources, organizations or other Ozon sellers, including links to external resources outside of Ozon, addresses, phone numbers, etc.
Summary:
The Ozon platform has strict regulations on sellers’ communication behavior, which are intended to protect the interests of buyers and maintain the order and reputation of the platform. As a seller, it is crucial to understand and comply with these regulations. By following the above guidelines, sellers can build positive and healthy business relationships on Ozon while maintaining effective communication with buyers. In the rapid development of e-commerce, maintaining professional and respectful communication not only helps to enhance buyer trust, but is also the key to the long-term success of merchants.