Amazon brand promotion is an advertisement that displays your products. Using Amazon brand promotion can make your products appear at the top of Amazon search results.
1. What are the Amazon brand promotion standards?
Hard conditions: Brand promotion is only applicable to professional sellers, books and other suppliers and agents registered with Amazon.
Software: It is recommended that merchants who are stuck in the growth of SP advertising and have some experience in controlling SP advertising Acos can use it.
Brand promotion activities can make your brand appear in a prominent advertising space on the search results page, allowing consumers to better find your brand and products during the search process.
In addition, if seller friends want to consider running SB advertising short films, professional video producers are also required, which is an additional labor cost. It is recommended that you do it according to your own situation.
In brand promotion ads, Amazon merchants can display three types of products: brand trademarks, custom titles, and maximum products. These ads can be displayed in multiple locations on Amazon computers and mobile terminals, including search results.
When customers click on the brand trademark of sellers, they will enter the brand flagship store or directly log in to the page; if consumers click directly on the product in the advertisement, they will enter the corresponding product details page.
2. How to write Amazon brand promotion standards?
1. Establish brand registration
The first step to promote a brand on Amazon is to register the brand. Brand registration requires providing information such as brand name and trademark registration number, and passing Amazon review. After successful registration, brand merchants will receive a series of brand promotion and protection benefits.
2. Promote product pages
The key to promoting a brand on Amazon is to promote product pages. Ensure that elements such as product titles, descriptions, and keywords are accurate and clear to attract the attention of potential buyers. At the same time, in order to increase the purchase conversion rate, provide high-quality product pictures and detailed product information.
3. Provide a good customer experience
Amazon attaches great importance to user experience, so brand merchants need to ensure the high efficiency and quality of order processing, logistics and transportation, and after-sales service. Respond to customer questions and complaints in a timely manner, actively solve problems, and improve customer satisfaction and reputation.
4. Maintain product quality and reputation
There are strict requirements for the quality of Amazon products and the reputation of merchants. Brand merchants need to ensure that the products sold meet the prescribed standards and regulations and comply with Amazon’s policies and perfection. At the same time, actively handle buyers’ complaints and refund requests to maintain a good merchant reputation.