Amazon promotion is an important part of store operation. If it is done well, it can bring more exposure and sales to products and stores. However, there are still many sellers who don’t know how to promote Amazon. Generally, it can be done from both inside and outside the station. The editor will tell you how to promote Amazon.
Generally speaking, it is recommended for novice sellers to do a good job of on-site promotion first, control all traffic, and then do off-site promotion, which is very good. Because Amazon’s on-site traffic to new stores is enough. So let’s talk about how to promote Amazon on the site first.
If you promote on Amazon, you usually do advertising promotion, search engines, and EMD email marketing.
The first is the search engine. Because customers mainly find products by searching for keywords, merchants should focus on optimizing title keywords and find keywords and long-tail words that are competitive for their products, so that they have more display opportunities. Then CPC paid promotion can be opened. The core here is the promotion of products, mainly the optimization of product details, descriptions, and photos. In order to attract buyers’ clicks, Amazon will give priority to presentation and get more exposure opportunities.
Finally, since Amazon does not have a way for merchants to communicate with buyers, everyone should promote through EMD emails and stimulate them to click and buy by sending attractive copies to sellers, thereby improving product conversion.
After that, everyone should fix the traffic within the site by maintaining customers. For example, through discount activities, coupons and other activities, marketing effects can also be achieved.
Then go to the off-site promotion. At present, the most popular off-site promotion methods chosen by Amazon merchants are promotions in the form of social platforms, forums, blogs, etc. Because you can publish information related to Amazon products by opening your own account, some platforms can also bring product links and bring traffic to your own store.
Among them, social platforms such as YouTube and Facebook are relatively main. If the number of fans is small in the early stage, you can also find celebrities to cooperate. Of course, the cost of this method is relatively high, but because the push volume is large and relatively accurate, and the product does not need to be discounted, the effect and benefits are also very good.
There are also some Deal websites that can quickly accumulate high-quality reviews for products by exchanging discounts for reviews. In the future, customers on the site will see that it will also be of great help in promoting transactions.
The above are some suggestions and introductions on how to promote Amazon. The most important thing for merchants is to find a promotion method that is more suitable for them, and then focus on it. It does not mean that the more promotion methods, the better. Everyone should choose according to their own situation, and then do a good job of on-site promotion before off-site promotion, so as to achieve better marketing results.