Branding has become the current development trend of Amazon, especially for sellers who want to do Amazon for a long time, brand registration is very necessary. However, many merchants will receive a 5461 error when uploading products after brand registration or trademark authorization. So what is Amazon’s 5461 error? How to solve it?
1. What is Amazon’s 5461 error?
5461 errors usually occur in brand registration issues. According to Amazon’s official statement, 5461 errors are caused by merchants trying to create new ASINs for a brand, but without obtaining approval to create new ASINs for the brand in advance, and without the right to create new ASIN brand names when trying to release products. Since Amazon’s brand registration is different from Amazon’s store system, if Amazon’s store system does not refresh and crawl the brand in time, 5461 errors will occur when uploading listings.
Of course, it is also possible that 5461 errors are reported because the name, description, picture, etc. of the sku product are missing or incorrect, contain invalid characters, and new Amazon sellers have not restricted sales for a period of time.
2. How to solve Amazon’s 5461 error?
If a trademark authorization account encounters this error, the authorized account can first try to find the main account of the registered brand, set the authorized account as an administrator within the user permissions, and then authorize the account to the brand management interface. In “Available Sales Rights”, add the sales account and select the authorized account and brand to obtain sales rights.
If it is a brand registered store, go to the Amazon brand registration page, find brand merchant support, open a case and request to upgrade the brand, saying that your brand registration is successful, but you cannot upload products. You also need to prepare screenshots of successful brand registration, product creation failure, error code, etc., and submit them to the platform for processing.
Generally speaking, the 5461 error processing is relatively simple, so don’t worry too much. The Amazon platform is not difficult to say or do, but you must have a certain amount of knowledge accumulation. Therefore, it is best for sellers to understand brand registration and other aspects before entering this industry, and don’t blindly follow the trend.