The peak season is coming in the second half of the year, and there are many important holiday sales entities during this period. Stocking is a key part of Amazon’s operations, so how do Amazon novices stock up, and how do Amazon stock up for peak season products?
1. How do Amazon novices stock up?
Before stocking up on Amazon, you must first consider the following factors that affect stocking up:
1. Order cycle
The delivery deadline must be confirmed with the supplier, and the extended delivery deadline must be considered.
2. Ordering funds
Mobilize the funds that can be used to stock up during the peak season, stock up as soon as possible, and stock up as much as possible.
3. Shipping method
Make good arrangements for the delivery method. In addition to FBA delivery, you can also combine three logistics methods: sea transportation, air transportation, and express delivery, which not only ensures timeliness, but also ensures low freight costs.
4. Shipping timeliness
Ensure timely delivery and prevent delayed delivery.
5. Freight cost
During the peak season, the costs of some logistics channels are basically rising, so merchants should measure the difference in logistics freight costs of a logistics mode and choose the logistics that suits them.
6. Average daily sales
Merchants must dynamically evaluate the average daily sales of products, and then select this dynamically growing part to stock up to ensure sufficient stock.
7. Safety stock
Ensure the safety of inventory and avoid inventory loss or product problems.
2. How to stock up during Amazon’s peak season.
Amazon’s peak season is: from a few days before Halloween in October in the second half of the year to New Year’s Day on January 1 of the following year. During this period, the holiday themes are Halloween, Thanksgiving, Black Friday, Internet Monday, Christmas and New Year’s Day.
During the peak season stocking period, small and medium-sized Amazon sellers should pay attention to the following points:
Amazon hot products: Analyze past sales data and estimate the sales volume of this peak season, mainly based on FBA. The specific quantity still needs to be measured by the sellers themselves. Strictly avoid selling out of stock, otherwise it will seriously affect the listing ranking.
Amazon boutique: The risk of inventory backlog is very high. According to the product selection strategy, a small number of high-quality products can be selected to be put into the FBA warehouse, and more than half can be selected from third-party overseas warehouses. FBA can be quickly stocked according to sales.
Amazon new products: A small amount of FBA shipments, and the remaining products can be stocked through virtual overseas warehouses. If the product sells well or becomes a hot product, it can be quickly stocked through air transport lines.
In addition, merchants need to stock up in advance. If there is FBA, it needs to be sent to the warehouse in advance for storage. If you want to catch up with the peak season from Halloween to New Year’s Day, you must complete FBA storage in October! !