During the peak season, if buyers wait too long, it may lead to dissatisfaction, the repurchase rate will drop, and refunds will not be returned. This article introduces how to promote new products on Amazon during the peak season and Amazon’s peak season stocking skills.
1. How to promote new products on Amazon during the peak season?
Step 1: Market research and competition analysis
Before promoting new products, you must first conduct a thorough market research and competition analysis. Understand your market positioning, study your competitors, and find your product positioning in the market. This will help you identify your target group and develop an effective promotion strategy.
Step 2: Improve product listings
Make sure your product listings are attractive on Amazon. Improve product titles, keywords, product descriptions, and images. Make sure the listing contains high-quality photos to attract the attention of potential buyers.
Step 3: Amazon advertising
Amazon advertising is a powerful tool for promoting new products. Set promotion costs and prices to ensure that your ads get good exposure.
Step 4: Marketing Activities
In order to attract more customers, run marketing activities such as flash sales, Amazon Prime Day, and Amazon Lightning Deals on Amazon. This type of marketing activity can increase product exposure and encourage customers to place orders.
Step 5: Deal Promotion
Vipon is an off-site Deal promotion method often used by Amazon merchants. The biggest feature of this type of platform is that it is extremely time-effective. As long as we do a good job of promoting the code, and publish it to the relevant Deal platform through editing or celebrities, it will soon bring a lot of traffic and orders.
Second, Amazon peak season stocking skills.
1. How to deal with the peak of Amazon stocking logistics?
With the arrival of the peak season, most merchants will increase the shipment volume of FBA, and the warehouse of FBA is basically in a state of long-term exposure. Even the goods have arrived. The FBA warehouse is signed for, which is likely to be because the warehouse is signed for. Due to efficiency reasons, FBA has been unable to enter the warehouse for a long time and cannot be sold, resulting in out of stock and out of stock. Therefore, merchants must plan delivery in advance in the second half of the year and leave enough time to avoid out of stock due to lack of time.
2. How to break the warehouse if enterprises send FBA in advance in a centralized manner?
In dealing with the peak logistics period in the peak season, even in the peak period of development, FBA has many precautions. Sellers cannot only look at the price when choosing a logistics service provider. The price during this special period is for reference only. They must choose logistics with guaranteed transportation capacity to ensure timely delivery and meet various stocking plans. In addition, third-party overseas warehouses and cross-border small package dedicated logistics can also be included in the choices of small and medium-sized sellers. The correct way is that based on actual sales expectations, merchants can slightly increase the number of FBA warehouses based on estimated sales. At the same time, in order to prepare stocks quickly, merchants can also use it in combination with third-party overseas warehouses. When choosing a third-party overseas warehouse, overseas warehouses with strong processing capabilities should be considered.