The higher the product ranking, the more traffic, the better the sales, and the higher the profit. Therefore, merchants must master some practical skills and methods to create a stable ranking. This article introduces the skills of setting precise keywords on Amazon and how Amazon stabilizes keyword rankings.
1. What are the skills for setting precise keywords on Amazon?
1. Use of long-tail keywords: Long-tail keywords refer to sentences containing multiple words, which usually have lower search volume and competitiveness. Using long-tail keywords can improve product search rankings and conversion rates.
2. Avoid repeated keywords: Do not use repeated words in keywords, which will cause the keyword weight to decrease and affect search rankings.
3. Use synonyms and related words: Apply synonyms and related words in keywords to expand keyword coverage and improve product search rankings.
4. Consider keyword density: Use keywords reasonably in product titles, descriptions, and other related fields, and do not accumulate keywords excessively to avoid being regarded as spam.
5. In order to maintain the accuracy and effectiveness of keywords, regularly optimize and update keywords: Regularly optimize and update keywords as the market and competition change.
2. How to determine Amazon keyword ranking?
1. Choose the right keywords
Keywords are one of the most important factors affecting rankings, which determines whether your products can be obtained by potential buyers. You need to conduct sufficient research on keywords in the target market and competitors, as well as some long-tail keywords and combined keywords.
2. Improve product quality and reviews
Product quality and reviews are another important factor in determining rankings, which determines whether your products can win the trust and satisfaction of buyers. You need to ensure that your products meet Amazon’s standards and specifications and do not have any quality problems or safety hazards. You also need to actively collect and manage your product reviews, and do your best to improve your praise and star rating.
3. Improve product conversion rate and click-through rate
Product conversion rate and click-through rate are another key factor in determining rankings, which determines whether your products can attract and retain the attention and interest of buyers. You need to optimize your product pages to make them look more professional and attractive.