The content of the inquiry is the most important method to judge the type of inquiry. After receiving an inquiry, the salesperson should carefully study the content of the inquiry. The inquiry may contain information such as the customer’s self-introduction, the company’s introduction, the required products, the urgency of the required products, etc. This information can help the salesperson determine the type of inquiry. Real customers will definitely express their real needs. Customers who are very familiar with the products they are consulting will directly express what products they need, and even ask the seller to directly quote a specific model of the product; customers who are not very familiar with the products they are consulting, even if they cannot clearly express the specific name of the required products, will try to express their specific needs and ask if there are corresponding products to meet their needs. It is very necessary to carefully study every sentence in the inquiry. The following two examples will specifically explain how to judge the type of customer’s inquiry by the content of the inquiry.
Customer’s email domain name
The customer’s email domain name is one of the bases for judging the validity and authenticity of the inquiry. Every email received by the salesperson will display the customer’s email domain name. If the inquiry received by the salesperson is from a formal company, the email domain name of this company is often more formal. For example, if a customer’s email address is Jane@greenhouse.com, then greenhouse.com may be the email domain name of the customer’s company. You may search wwwgreenhouse.com in the search engine. If this is a real company, this website should be open. The salesperson can see on the company website whether the products provided by the customer company are closely related to the products of the salesperson’s company, and then determine the specific type of the inquiry.
IP address of inquiry
The sender’s IP address can be seen in most mailbox systems. Let’s take the inquiry received by Foxmail mailbox as an example. Right-click the received email with the mouse and select the “Properties-Detailed Information” option to see the sender’s IP address, and then query the area to which the IP address belongs. There are two recommended methods for querying the area to which the IP address belongs: the first is to search the sender’s IP address in the search engine, and the area to which the IP address belongs will be displayed. The second is to visit the website www.ip138.com, enter the IP address, and you can search for the area to which the IP address belongs.
Signature of customer email
A sender from a formal company often has a formal signature at the bottom of his email. A formal signature often contains the name, position, company name, company address, company website, company logo, contact information (telephone, email, website) and other information of the inquiring customer. For example:
Industrial engineering office
4#,Adam street, California, USA
Maria Smith
Mobile:0012978364597
www.lewo.net
According to the company address in the customer’s email signature, the salesperson can find the company through the map, contact the company by phone, and log in to the company’s website to find out the truth. Therefore, the signature of the customer’s email is a very useful tool for judging the type of inquiry. If an email does not have a formal signature, the identity of the customer and the validity of the inquiry need to be confirmed.
Search engines and social media
A search engine is a system that searches for information from the Internet based on certain strategies and uses specific computer programs. After organizing and processing the information, it provides retrieval services to users and displays the information retrieved by users to users. The commonly used search engine in my country is Baidu, while the commonly used search engine in the world is Google. When a salesperson receives an inquiry from a customer, if he can obtain the company’s name, website, email address and other information, he can search for relevant information about the company through a search engine. If the company is a relatively active company, it will leave some information on the Internet, which can help the salesperson determine the type of inquiry.
Social media refers to tools and platforms used by people to share opinions, insights, experiences and views with each other. my country’s social media mainly includes Weibo, WeChat, blogs, major forums, Douyin, etc. Common social media in the world include Facebook, Linkedin, Google, Twitter, etc. Because of the advertising effect of these social media, many companies use social media for promotion. Salespeople can find information about the company or customer on social media and then determine the authenticity of the inquiry. For example, a customer named Marshal sent an inquiry for a batch of special textiles. This customer is from a company in the United States. By searching the customer’s name and the name of the customer’s company on kdin, you can easily find the customer and see the customer’s position in his company. Based on this, the salesperson can determine whether the customer is a big customer with decision-making power. This information is very valuable for the formulation of inquiry response strategies.