Attract customers’ attention with high cost performance
E-mail Subject: Much Lower Cost for High Quality
E-mail Body: Dear Mike, Good morning!
I am very glad to know you from your professional website that you are the leading company in Japan for machine vision system. I also notice that you pay much attention to lower your cost for quality machine vision system. That is where I can be of help.
May I introduce myself to you? I am Sophie, from PAE China. We have been in machine vision system industry for more than 20 years. I am confident that we are capable to meet your quality standard, while cutting your cost by at least 10%. Please be sure, we are also very capable to custom produce with your drawings. To enable you to evaluate our quality, may I invite you to visit our factory? Best regards, Sophie
Specific Analysis:
After analyzing the customer’s actual demand for low-priced products, the salesperson used the low price of the product as a breakthrough point to attract the customer’s attention. Because of the preliminary investigation, the salesperson will write down how much cost can be saved for the customer in the customer development letter. If reducing costs is the customer’s top priority, this letter can directly hit the customer’s key points and achieve better results.