Product introduction is the most important part of a customer development letter. If you already know the customer’s clear needs, such as a certain type of clothing, then the salesperson should select a certain type of clothing for a specific recommendation. For example, based on the market situation faced by the customer and the specific taste pursuit of the company’s products, combined with your company’s products and possible customer needs, make a targeted introduction. If you only have the customer’s business card and are not very clear about the customer’s needs, then introduce the overall situation of the company’s products, such as quality standards, price levels, proofing speed, delivery speed, etc., especially highlighting the company’s characteristics and highlights. For example, the salesperson learned that the customer attaches great importance to product quality. In order to better demonstrate the product quality, it may be helpful to attach photos of related products, past engineering cases, product videos, etc. For small products, sending samples for customers to choose is also a common practice. You can use the following statements to introduce your products:
(1) Art. No.118 is our newly-launched one with super quality,fashionable design and competitive price.
(2) We have a good variety of colors and sizes to meet with the needs of different markets.
(3) Our products are enjoying popularity in not only Asian markets but also American Markets.
(4)To give you a general idea of our products, we are enclosing our catalogue for your reference.
(5)A free sample will be dispatched to you tomorrow so that you can have a close inspect on our product quality.
(6) Some photos of the project we have set up in Australia similar to your request are sent to you as an attachment.