As one of the world’s largest e-commerce platforms, Amazon’s sales skills and routines have attracted much attention. This article will share in depth the key links of Amazon sales, covering new product promotion, advertising strategy, evaluation accumulation, keyword optimization, ranking improvement, product selection skills, after-sales service, flash sales strategy, dealing with follow-up sales, and increasing traffic.
1. Home page ranking
When CPC advertising is carried out, the conversion rate of keywords directly affects the ranking speed. In order to quickly push keywords to the home page, you can guide clicks on the target keywords in the advertisement by artificially brushing orders, thereby increasing the conversion rate and accelerating the ranking of keywords.
2. Ad location
Ad conversion rate is crucial in Amazon sales. Ads with high conversion rates not only increase weight, but also help improve ad rankings. It should be noted that simply clicking on ads cannot improve ad rankings, and must be accompanied by transactions. Therefore, pay attention to the actual effect of ads and ensure that the number of clicks on ads matches the number of transactions.
3. Advertising strategy
There are two main ways to advertise on Amazon: one is to improve the natural ranking of keywords through advertising, and the other is to achieve high conversion rates and orders through advertising. For the second method, choose secondary or tertiary small words, pursue the highest conversion rate, and realize advertising profitability through these small words. Regularly optimizing advertising reports and adjusting advertising budgets at any time are the keys to maintaining advertising effectiveness.
4. Time control
It is crucial to reasonably control the display time of advertisements. Make sure that the advertisements are displayed during the time when customers have the highest shopping desire to increase click-through and conversion rates.
5. New and old advertisements
Don’t close old advertisements easily, because each advertisement that has an order has a certain weight. Add new keywords to old advertisements, and accurately negate the keywords with poor performance in old advertisements. Such operations may bring unexpected advertising results.
6. The importance of evaluation
High-quality evaluation is crucial to product sales. Try to get buyers to provide evaluations with pictures and videos. Such evaluations have higher weights and help increase product exposure on the homepage. Displaying detailed, picture-based and truthful evaluations on the homepage can effectively attract likes and increase conversion rates.
The above six key links are factors that cannot be ignored in the Amazon sales process. By using these strategies properly, sellers can increase product exposure and conversion rates, thereby achieving steady sales growth. In the fiercely competitive Amazon platform, a deep understanding of sales skills will be the key to sellers’ success.