On the Amazon platform, following a series of rules is the key to ensuring the safety of seller accounts. Account ban is a nightmare for any seller. This article will help you avoid these minefields from the following aspects.
1. Not following the product detail page rules
Amazon has clear product listing regulations, including product names, descriptions, pictures, etc. Sellers must follow these rules when creating product information, avoid displaying advertisements or illegal content in the listing, and provide misleading information. Before publishing, carefully reviewing these regulations is the first step to ensure compliance.
2. Providing misleading/false information
Providing false information to gain more sales will lead to negative feedback and may even lead to the risk of account ban. Ensure that product information is true and accurate, and do not fabricate information such as product quality, purpose, manufacturer, etc. to establish a trustworthy brand image.
3. Selling counterfeit and shoddy products
Selling counterfeit and shoddy products is an absolute taboo in the market. This not only harms users, but also triggers Amazon’s strict review of accounts and possible bans. Sell genuine products and maintain a good business reputation.
4. Failure to obtain relevant certification
Many products need to be certified by an authority, such as the FDA. Make sure that the products have obtained the necessary certification before they are sold on Amazon, follow the platform regulations, and prevent potential violations.
5. Violation of intellectual property laws
Unauthorized sales of other brands’ products or the use of unauthorized trademarks in product information will result in Amazon banning the account. Make sure that the products sold are legally owned and comply with intellectual property laws.
6. Delayed delivery
Amazon has certain requirements for the timeliness of delivery, and sellers need to control the delayed delivery rate below 4%. Choose a trusted logistics partner to ensure that the product is delivered in time and avoid penalties for delays.
7. Frequent cancellations
Frequent cancellations of orders may result in account restrictions. Ensure sufficient inventory and timely shipments to avoid cancellations due to inability to fulfill orders.
8. A large number of negative reviews
A large number of negative reviews indicates that there is a problem with the product or service, which may lead to Amazon taking action. Ensure product quality, actively solve customer problems, and avoid the accumulation of negative feedback.
9. Brushing positive reviews
Buying positive reviews or asking friends and family to provide positive feedback is strictly prohibited. Insist on relying on real user reviews and avoid manipulating reviews to maintain a fair sales environment.
By following these regulations, sellers can effectively avoid the risk of account bans and ensure compliance with regulations on the Amazon platform. Complying with the rules and providing high-quality products and services are the key to maintaining the long-term stability of the account.