In addition to directly increasing the sales of sellers’ products, social media promotion can also help sellers understand buyers’ needs, form word-of-mouth effects, and reduce promotion costs.
(1) Understanding buyers’ needs
Social media platforms carry a large amount of information about buyers. Sellers can use this information to understand buyers’ interests and concerns about products, understand the feedback effects of related promotion activities, and comprehensively analyze buyers’ needs, thereby providing buyers with better products and services. For example, when a pacifier seller wants to improve its products, it can collect relevant information posted by buyers on social media, such as complaints or suggestions about pacifier styles and pacifier hardness, so as to obtain more information about buyers’ needs and use it to improve its products.
(2) Forming word-of-mouth effects
Due to the wide participation of buyers on social media, information dissemination is extremely large and fast. Therefore, the positive comments and suggestions given by buyers to sellers during the interaction will be free promotion for the sellers, and because buyers have a high degree of trust in social networks, the promotion effect is better. Of course, there may be some negative comments, but if the seller can handle them in a timely and proper manner, it will also increase buyer loyalty and form a word-of-mouth effect.
(3) Reduce promotion costs
Social media promotion can effectively reduce sellers’ promotion costs. Through social media, companies can quickly and cost-effectively gather a large promotion team, and can also effectively find opinion leaders to carry out promotion activities for the company.