BUYBOX is the golden shopping cart. BUYBOX promotion is a free promotion method for sellers to promote their products by obtaining BUYBOX. After the seller’s products obtain BUYBOX on the Amazon platform, they can greatly increase the attention of buyers and the order conversion rate. However, before promoting BUYBOX, sellers must first understand the significance of BUYBOX to themselves, and then understand the operating mode of BUYBOX and the conditions and influencing factors for obtaining BUYBOX.
BUYBOX is of great significance to the increase in sales of sellers’ stores. If buyers are satisfied with the seller’s products, after browsing the Listing page in detail, the next step is to click the to cart or buy now button on the Listing page to continue the purchase activity.
Because there is no limit on the number of sellers on the Amazon platform, it is common to see many sellers selling the same products at the same time. If a product does not have BUYB0X or loses BUYBOX for various reasons, the two buttons to cart and buy now on the right will disappear, the price of the Listing will also be hidden, and only the “Can be purchased from these sllers” prompt will be displayed below the title. Then if the buyer wants to place an order, he must click the See all shopping options button on the right, and then go in to select the corresponding seller to buy. This undoubtedly increases the cumbersomeness of shopping and will exclude some buyers with shopping intentions.
It can be seen that the existence of BUYBOX will have a significant impact on the seller’s conversion rate, and the conversion rate is the most important factor among the many factors that affect the ranking of goods. Therefore, it is no exaggeration to say that BUYBOX is the most critical promotion method that determines the seller’s sales.
The Amazon platform does not give BUYBOX to fixed sellers, but shares BUYBOX among many excellent sellers. These excellent sellers can obtain the right to use BUYBOX through competition.
When a seller has the qualification of BUYBOX, Amazon’s A9 algorithm will give the seller’s store an excellent, medium or poor rating based on the seller’s store status. If one of the sellers has a higher rating than other sellers, then the seller will use BUYBOX for a higher proportion of time. For example, a seller who gets the highest rating for selling an item can have a BUYBOX 70% of the time in 24 hours, while other sellers with lower ratings can only have it 30% of the time.
Generally speaking, sellers with higher ratings have a chance to get a BUYBOX 70% of the time, sellers with medium ratings have a 25% chance, and sellers with lower ratings only have a 5% chance.