When sellers publish products, they can fill in the text version of product details. In addition, they can also display the graphic version of product details to improve buyers’ awareness of products, promote product conversion, and thus improve the natural ranking of products.
1. Brand filing
The graphic version of product details is not open to all sellers. Sellers must register their brands on the Amazon platform. After the platform is reviewed and approved, sellers can display brand content and product details. Therefore, before optimizing product descriptions, sellers need to register their brands on Amazon’s website. Then optimize product details.
Chinese sellers need to re-register their brands in the country of the sales site before filing their brands, and then file their brands through the Amazon Brand Registry website. First, sellers need to log in to the Amazon Brand Registry website using their Amazon account.
Then. Sellers can fill in and authenticate information such as brand qualifications, intellectual property rights, and characteristics according to the website’s instructions.
After the information is filled in, sellers can submit their applications. After submitting the application, Amazon will verify the trademark information with the relevant trademark management department in the seller’s area. To make the registration process smoother, sellers can contact the trademark authorities and inform Amazon in advance that they will communicate with them about trademark information.