Directing Facebook audiences to your Amazon product listing page, you will not be able to accurately track the effectiveness of Facebook ads and their impact on the audience, views, click-through rate, etc. But sellers can use the sales funnel model to solve the problem.
By following this sales funnel model, you will be able to correctly direct traffic from Facebook to Amazon, increase product sales, and not bypass advertising effectiveness tracking. Through Facebook, you can direct potential buyers to a custom Amazon landing page, obtain their email, and then send them Amazon promotional discount codes. This is how to achieve more sales in an effective and organic way.
Everything you need to create Facebook ads for Amazon products, before you start creating Amazon Facebook ads, you need to meet the following requirements:
A Facebook page for advertising;
Facebook Ads Manager account;
Credit card for paying for advertising services;
Landing page of your own website.
Be sure to add a link to the privacy policy on the landing page, because some customers may be cautious about sending an email to an Amazon seller before purchasing a product. You should also include links to leave the landing page, preferably your other products or personal website. Sellers should keep these links as relevant to your services and products as possible.
Step by step guide on how to set up Facebook ads for Amazon products
Step 1: Create a Facebook page for your business
First, you need to set up a Facebook page for your business. Without a Facebook page, you won’t be able to run any Facebook ads for Amazon products. You can invite your friends to like your Facebook page to give it some credibility. If they have purchased products from you before, then ask them if they mind writing a review. The more information on the page, the more legitimate the Facebook page will look.
Step 2: Set up a Facebook ad account
This is an important step in creating Facebook ads for Amazon products. Go to Facebook Business and click “Create an ad” to get started. Facebook will walk you through the process step by step and quickly master the secrets of creating ads.
Step 3: Create a campaign
Click here to go to the Facebook Ads Manager. Select “Campaigns” and then select “Create” on that page. The site will display a tab asking what your marketing goal is. Under the “Conversion” section, select “Conversions.”
Step 4: Target Your Audience
To properly promote Amazon products, you need a target audience. Creating a target audience can help you enhance your marketing efforts. You need an audience of 10,000 or higher to reach your Amazon Facebook ads. Be specific when creating your ads, as detailed targeting will help you reach a larger audience. Include the website where you sell your products in the “Detailed Targeting” section. For example, here you would list “Amazon.com” under “Interests > Additional Interests.” Target specific people, find out who is more likely to search for the products you want to promote, and change the target audience details in “Detailed Targeting.”
Step 5: Set Budget and Schedule
Set a daily budget for your ads to ensure that the advertising costs are not beyond your means or expectations. Start low and make sure the end date in the “Budget & Schedule” section of the Ads Manager matches the expiration date of your landing page.
Save the rest as default settings and continue.
Step 6: Set up your creatives
Use clean, interesting images to show your products in a simple way. Make your ad text concise, quick, and eye-catching. Click “Confirm” when you’re done to start running your ad.
Step 7: Track your results
Finally, remember to track your ads and campaign performance. Statistics will show you which ads are working and which are not, preventing you from spending unnecessary money on failed ads.