After the seller searches for the hot keywords of the product through the keyword search tool, due to the limited number of words in the product title, not all keywords can be smoothly optimized into the title. Sellers can cleverly use the remaining keywords in the five-point description to better carry out SEO promotion.
For example, the seller sells a cup, and the core word of the product is Blender Bottle. After searching, the seller found some popular keywords that can be used: Loop Top, Shaker Bottle, 28-Ounce, Dishwasher safe, BPA-(bisphenol A), Phthalate free, Flip cap, Protein Shakes, Ergonomic, Easy to Carry, Measurement Markings, Easy mixing, Meal Replacements.
The seller first optimized the product title.
The seller used the three keywords Loop Top, Shaker Bottle, and 28-Ounce, and the optimized title was Blender Bottle Classic Loop Top Shaker Bottle, Clear Black, 28-Ounce. Then the remaining keywords can be used in the five-point description.
The seller used the keywords Flip cap, Protein Shakes, Dishwasher safe, BPA-(Bisphenol A), and Phthalate free in the five-point description to improve the searchability of the product.
It is worth noting that sellers cannot fill all the keywords at will when optimizing the five-point description.
The seller randomly fills the keywords into the description. As a result, the five-point description is completely unreadable, so buyers cannot read the key information, and thus cannot generate sales. Such optimization will only have a counterproductive effect on the SEO promotion of the product.