The FBA logistics model is one of Amazon’s main businesses; as long as the seller is a professional sales account, it can be opened. The FBA logistics model is mainly a consignment service provided to third-party sellers, and it is also another product delivery option provided by Amazon to sellers. Before starting to choose the FBA logistics model, sellers also need to first understand its advantages and disadvantages and determine whether it is suitable for their own stores.
The advantages of the FBA logistics model are mainly reflected in four aspects: improving product rankings, saving labor costs, shortening delivery time, and obtaining a promotion foundation.
(1) Improving product rankings
Because the FBA logistics model is one of Amazon’s main businesses, if the seller’s product uses this logistics model, then the product will display the “Amazon Logistics” logo, so the seller’s product can obtain more traffic and win the trust of buyers, thereby improving the display ranking of the product to a certain extent.
(2) Saving labor costs
In the FBA logistics model, the packaging, delivery, service and return of the product will be handled by Amazon, so the seller can save a lot of labor costs.
(3) Shorten delivery time
When engaging in cross-border e-commerce, one of the biggest pain points for sellers is the timeliness of logistics. Amazon FBA logistics warehouses are located in many countries and regions, and these warehouses are close to convenient transportation locations, such as airports. So when buyers place an order, Amazon’s warehouse can ship the goods as soon as possible, shortening the delivery time of the goods.
(4) Obtain a promotion foundation
On the Amazon platform, sellers must have a BUYBOX to use the product advertising promotion function, and opening and using Amazon’s FBA logistics model is a prerequisite for obtaining a BUYBOX.