When sellers carry out relevant work on the AliExpress platform, they must first understand the development status and characteristics of the platform and make it clear whether this platform is suitable for their commodity sales. The following is an explanation from two aspects: the development and characteristics of the AliExpress platform.
1. The development of the AliExpress platform
AliExpress is called the “international version of Taobao” by many sellers and was officially launched in April 2010. The AliExpress platform is Alibaba’s online trading platform for global buyers.
The reason why AliExpress is called the “international version of Taobao” by many sellers is that its operating model is the same as Taobao. Sellers edit various commodities into online information and display them to various countries and regions abroad through the platform; after overseas buyers place an order, platform sellers can transport the commodities to buyers through cross-border logistics, thereby reaching transactions with buyers from many countries and regions around the world. Since its launch in 2010, the AliExpress platform has covered buyers from 230 countries and regions, supports 18 languages in the world, and the number of overseas buyers has exceeded 150 million.
On the global AliExpress platform, there are currently 22 industries with good sales, including clothing, jewelry, shoes and bags, watches, mobile communications, consumer electronics, electronic office, security, automobile and motorcycle accessories, home gardening, lighting, beauty and health, etc.