The main points to note about flash sales include flash sale prices, inventory control, product optimization, and data monitoring.
(1) Flash sale prices
The price of participating in flash sales is generally 20% lower than the lowest price of the product within 30 or 90 days, which is equivalent to a 20% discount on the lowest price. Therefore, sellers should pay more attention to the price of flash sales to avoid losses.
(2) Inventory control
Especially during the peak season, sellers must ensure that there is sufficient inventory; and they need to notify the factory in advance to prepare goods to avoid peak periods, otherwise there is a high probability that there will be no goods to sell, and the expected flash sale effect cannot be achieved.
(3) Product optimization
Before signing up for a flash sale, sellers must optimize the relevant products so that they can use the event more effectively and maximize their profits. Before the flash sale begins, sellers should put the product in a relatively good ranking position, and at the same time increase the CPC paid promotion bid to allow more buyers to see the product. Flash sales are an excellent advertising opportunity, but the competition during this period is even greater.
(4) Data Monitoring
During flash sales, sellers must pay more attention to the data of the products participating in the event, including order volume, conversion rate, etc. If the expected effect is not achieved, sellers must make timely adjustments based on the problem.