Cross-border e-commerce is booming. How to choose a foreign trade export platform? With the increasingly prosperous development of e-commerce, as the cross-border e-commerce market expands, high profits have prompted many traditional industry merchants to transform and enter the cross-border foreign trade e-commerce platform.
The first: AliExpress
AliExpress is the only online platform transaction created by Alibaba.com for the global market. It is more suitable for some small and medium-sized enterprises to wholesale and retail. In order to increase profits, it combines order information, payment, and logistics to create an export foreign trade online platform transaction.
AliExpress’s backend operation is simple and clean, especially suitable for novices. In addition, Alibaba.com has always had a good tradition of customer training. Through Alibaba’s training, cross-border e-commerce novices can quickly get started.
However, at present, AliExpress has gradually cancelled the right of some merchants to settle in. Only well-known companies with business licenses can settle in. Each category must also pay a certain deposit, which is difficult for merchants to operate in practice.
Second: Amazon
As the pioneer of global e-commerce, Amazon is well-known all over the world. When Chinese merchants choose cross-border e-commerce B2C service platforms for foreign trade, they first know Amazon. At that time, there were no platforms such as AliExpress.
Amazon has higher requirements for merchants, such as product quality and brand, and the entry procedures are more complicated than platforms such as AliExpress. After a novice registers an Amazon account, the bank account for receiving and paying in the later period must be in the United States, the United States and other countries. For the Amazon platform, it is best to register a US company or find a US agent first, and then apply for a federal tax identification number.
Amazon is still difficult to operate, but the sales volume is also very good.
Third: eBay
eBay online platform transactions have about 100 million active users and more than 400 million products worldwide, among which the new “one price” products are dominant. eBay provides a humanized shopping experience and realizes seamless connection between customers and global products through mobile terminal applications.
When choosing eBay, you should consider the regional influence, such as the product market positioning in Europe and the United States. eBay is very simple to operate, and the capital investment is not large. It is suitable for people with certain export and foreign trade resources.
The fourth: Wish
Wish is a cross-border platform that has just become popular in recent years. It attracts customers with good quality and low prices. It is very popular in foreign markets. Its categories include clothing, jewelry, mobile phones, gifts, etc. Most of them are shipped from my country. The temptation of Wish is that the price is very cost-effective, and the product quality is often relatively good. This is also the core reason why it has developed in just a few years.
In addition to the above four major platforms, there are also Lazada, cdiscount platform, etc. Lazada is one of the largest online shopping websites in Southeast Asia. Lazada’s main target is Indonesia, Malaysia, the Philippines, and Thailand. The cdiscount platform is mainly for French customers.
Among the many platforms, major cross-border sellers can develop platforms based on their own advantages and characteristics. It is recommended that new cross-border sellers need to analyze the platform rules and find a store that suits them. I believe that through continuous maintenance, there will be good results.