Shopee sellers open stores to sell products, copywriting is a must-have skill. What’s more, most Shopee in Southeast Asia introduce and describe products in English. Only by consolidating the basic skills of copywriting can we better change the Chinese and English descriptions. In product copywriting, it is also necessary to create a differentiated description. Reflecting the pain points of sellers in copywriting is also one of the techniques to create differentiation. So how to create differentiated product copywriting?
1. What is an excellent product copywriting?
In fact, there should be the following points to describe an excellent product
In order to attract buyers, be sure to understand the buyer’s psychology and show the advantages of the product.
In order to improve the cognitive boundaries of buyers, the keywords of the product are extended.
The overall English description must be concise and clear, and some words are commonly used search terms by East Asian users, which are highly readable.
The product introduction must be clear and classified, and the selling points of the product must be fully covered.
2. If you understand the above points, it is easy to reflect differentiation in the detailed description of the product. What are the copywriting differentiation techniques?
1. Highlight product advantages
Through comparison, the value of the product will be clearer, which can greatly save buyers’ time in screening and judging products, thereby increasing conversion rates.
2. Enhance buyer trust
In the description, it can be reflected that many buyers have already purchased this product and that the sales volume is very high, thereby forming a herd effect that guides buyers to buy.
If the product is a popular product at present, the platform’s explosive model and Internet celebrity recommendation can be reflected in the description to create a highly credible feeling.
3. Product healing description
What sellers need to do is to highlight the disadvantages of not using this product. This description method is actually more useful because it only brings benefits to one product. This copywriting is more suitable for home, beauty and fitness products.
4. Create options in the fold
When buyers buy a product, when there are too many products on the market, buyers’ choices will be between meeting needs and being able to bear the highest cost, that is, many buyers will choose products with middle prices facing the highest price and the lowest price.
Therefore, in the product description, you can also compare the price description, tell the buyer that your product is moderately priced, not expensive, not too cheap, and then indicate that your service quality is also very good. Such copy can also improve the conversion rate.
5. Highlight the added value of the product
For example, your product is beautifully packaged, you get gifts when you buy your product, etc., you get coupons when you buy your product, etc. Descriptions can be added to the copy.
These additional values are equivalent to adding premium space to the product, and buyers will feel it is worth it psychologically after buying it.
The above are the tips for creating differentiated product copywriting shared with sellers, and I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of the seller, and in future articles, we will also bring articles on related aspects to help sellers operate better.