After completing the registration, sellers can start to operate and promote their own stores on the AliExpress platform. When operating and promoting stores, new sellers need to pay attention to two key points: products and stores. The following will explain from the perspective of products and stores on the AliExpress platform.
1. The perspective of products on the AliExpress platform
The operation strategy from the perspective of products mainly includes accurate categories, diverse layouts, and complete information.
(1) Accurate categories
Sellers must first select product categories, and then prepare product pictures and basic information. It is best for a new store to have 200 high-quality products on the shelves within the first week of opening. In addition, sellers must not put products in the wrong categories. If they do, buyers will not be able to find the seller’s products when searching through category navigation, and products placed in the wrong categories will also affect the ranking.
(2) Diverse layout
It is best to divide products into three types. The first type is profit-making products, which are profitable products; the second type is daily products, which are products that replenish the number of store products; and the third type is traffic-generating products, which are hot-selling products. Sellers need to prepare 5 to 10 hot-selling products and set the price to the lowest price on the platform to attract traffic, thereby ensuring that there are continuous buyers entering the store.
(3) Complete information
Product information mainly includes product title, product attributes and product description. In addition to a large number of rich products, the product title is an important factor affecting whether the product can be searched by buyers, while product attributes and product description are the key factors for buyers to decide whether to place an order.
2. The store perspective of the AliExpress platform
The operation strategy from the store perspective mainly includes decoration methods, self-diagnosis, after-sales service and platform activities.
(1) Decoration methods
When decorating the store, sellers should create a store content with a clear style and obvious structure. The store style and structure are very important for the store, which can allow buyers to clearly, quickly and accurately understand the seller’s store. Sellers should be aware that there is no unified standard for store style and structure. Instead, they should be determined based on the seller’s product style and target buyers.
(2) Self-diagnosis
Sellers should always pay attention to store dynamics and pay attention to whether the products infringe copyright or have incorrect attributes. Sellers should conduct self-diagnosis of their stores at least once a week and deal with any problems in a timely manner.
(3) After-sales service
Sellers should provide good after-sales service. All buyer’s problems should be dealt with properly and every buyer who purchases the products should be served well. In addition, sellers should track the order status in a timely manner. It is best to check logistics updates at a fixed time. If there are abnormal logistics, take the initiative to explain to the buyer and win their understanding. If the goods arrive at the destination country, notify the buyer in time to check the goods. It is best to enable 7-day free worry-free returns, so that you can obtain a specific logo awarded by the platform, which can effectively increase the click-through rate and conversion rate of the products.
(4) Platform activities
Sellers should actively participate in AliExpress platform activities. It should be noted that the products participating in the activities must be in stock or have a stable supply. In addition, sellers can also set up their own store activities to stimulate consumption. Store activities can be set up 1~2 times a week discount activities, limited quantity will give buyers a sense of urgency, create a rush to buy atmosphere, coupons, and discounts can effectively increase store sales.