The biggest difference between Wish and Amazon, AliExpress, and eBay lies in the different platform algorithms. The platform is committed to providing buyers with a convenient shopping experience, using its own unique budget rules to accurately push sellers’ products to buyers, rather than passively relying on buyers to search for products. If sellers want Wish to push their products, they must use certain operational strategies.
When operating products, if sellers want their products to be pushed to buyers by the Wish platform, in addition to ensuring that the product’s title, picture, description, etc. are of high quality, they also need to write good Tags. Tags refer to the tag keywords related to the product. When filling in the tags, sellers can consider the operational strategies of precise setting, step-by-step analysis, hot sales reference, and hot word selection.
(1) Precise setting
For the tags setting of Wish platform products, sellers should know that they cannot use keyword stacking, but must achieve precise keyword matching. On other platforms, sellers may stack many related and unpopular keywords in order to make their products more exposed. However, when setting tags on the Wish platform, you must add as many precise keywords as possible, because only precise keywords can allow the system to accurately identify and push the seller’s products to buyers who really need them. Sellers should note that each product can only have 10 tags. Once 10 tags are added, the Wish platform will default to invalid tags.
(2) Step-by-step analysis
Before setting tags for products, sellers need to consider product positioning, group attributes, and target group quality demands, and conduct step-by-step analysis. In this way, new tags will be generated.
For example, the popular tags for “cosmetic contact lens products” are contact lenses, eye, blues, makeup, eye makeup, angel, beauty, eye shadow, fashion accessories, and health & beauty.
(3) Best-selling reference
Reference to the tags of best-selling products is also an operational strategy, but sellers cannot copy and paste, but must screen and apply them flexibly. Sellers can also search for popular keywords on eBay and AliExpress for reference.
(4) Hot words
Sellers can effectively increase product exposure by selecting words based on current hot topics. Of course, hot keywords must be keywords related to the seller’s products.