For cross-border e-commerce B2B salesmen, it is usually necessary to communicate with customers several times before and after the customer visits. Although the specific situation of each customer is different, the communication content often has some commonalities. Here are some English email templates for reference. When necessary, they can be slightly modified and sent to customers to increase work efficiency.

When customers visit, they usually send an email to inform the salesman. After receiving the news of the customer’s visit, the salesman should promptly feedback to the customer, express welcome, and communicate with the customer about the exact time of the visit, transportation method, whether to book a hotel, weather conditions, etc. The following is an email from a salesman to an Australian customer for readers’ reference.

Dear xxx,

I am appreciated of your decision to come to us for a visit. Presently our factory has stock for the products you need so it is the right time for your visit. Welcome ! Regarding your visit, I would like to remind you of the following points.

About the traffic way to our factory. Our factory is located in xxx, xxx province. You can take flight to xxx airport then switch to high speed train from xxx to xx x. Tell us the time for your arrival and we will meet you at the exit of the high speed train station.

About the accommodation, do you need us to reserve a hotel for you? If you need, what kind of hotel you want to live?

Do you have any other plan except the visit to our factory? If you have, please tell me ahead of time so that I can arrange in advance.

By the way, as far as I know, your country presently is hot. But the weather of our city recently is changeable, although it is spring now. Sometimes it will be a little cold in the morning and the evening time. So please bring more clothes with you. I expect for your reply and welcome again for your visit.

Best regards, XXX