In cross-border e-commerce B2B business, if product quality and service are the cornerstones of business cooperation, then maintaining good friendship with customers is the key to winning when salesmen compete with competitors of equal market status. Humans always have common emotions and like to deal with friendly people. Long-term business cooperation is often based on the friendship established between salesmen and customers during the cooperation process. Therefore, salesmen should send blessings to customers in time on important holidays and customers’ birthdays. If a deeper friendship has been established with customers, when customers are sick or there are major events at home, salesmen can show appropriate concern and deepen the friendship with customers.
The following are examples of holiday greetings.
Dear xxx,
On the occasion of the New Year coming, I am writing to extend my warmest greetings to you. Happy New Year!
Thank you for the order you placed to our company in June. We know that the growth and success of our company is largely dependent on many old customers like you. We also recognize the contributions you have made in the R&D of new products.
We look forward to more cooperation with you.
Once again, I would like to present my sincere wishes in the New Year.
Yours faithfully,
xxx