A very useful way to maintain relationships with customers is to provide customers with new trends and new information about the company or products, such as the company’s new product launches, anniversary celebrations, new promotions, exhibitions, etc. Contacting customers in this way generally does not cause resistance from customers, but may win customers’ positive evaluation of the company. Even so, salesmen should not abuse this method. After carefully studying the potential needs of customers, they should send targeted information and maintain effective communication with customers. If the salesman can help customers analyze the market situation in the email, recommend well-founded popular products, share the company’s hot market needs, etc., then the customer’s recognition of the salesman’s professionalism will be enhanced.
(I) Promoting new products to long-term customers
The following is an example of promoting new products to long-term customers. We will keep you informed on our progress and look forward to hearing from you.
With my best regards,
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