Major holidays and eating habits in the United States
In the United States, Christmas (December 25) is the most important holiday. Other legal holidays include New Year’s Day (January 1), Independence Day (July 4), Thanksgiving Day (the fourth Thursday in November), etc. In terms of eating habits, Americans are relatively conservative. They prefer raw, cold, light, salty and sweet food. They like fried, stir-fried and deep-fried food. They do not like to add seasonings when cooking, but prefer to put the seasonings on the table and let the diners season. Americans generally do not like to drink tea.
Things to note when negotiating business with American customers
(1) When negotiating business with American customers, yes and no must be kept clear. If they cannot accept the suggestions we make, they will tell us directly without any hesitation. When we cannot accept the terms proposed by the other party, we must also tell the other party clearly and do not be ambiguous.
(2) American customers value efficiency and like to get straight to the point. Whether in terms of opinions or in expressing their positions and attitudes, they are relatively direct and frank and do not want to drag their feet.
(3) American customers value contracts and have a strong sense of law. They attach great importance to the legal nature of contracts. In their view, if a contract cannot be performed after signing, then compensation and liquidated damages must be paid in strict accordance with the breach of contract clauses in the contract, and there is no room for further negotiation.
(4) American customers value management. American customers believe that a company’s value is closely related to its management capabilities, and the level of management will be directly reflected in the quality of its products. Therefore, when showing your products to American customers, don’t forget to introduce the company’s management team and formal management methods.