After the Facebook public page is created, the audience group can be accurately targeted according to the products being sold, and the homepage can be optimized according to the characteristics of the audience group. The brand can be promoted through the promotion of the homepage.
(1) Complete the profile information of the public page. Open the homepage of the public page, click “Introduction”, enter the profile page, and complete the information. The homepage name can be set to the brand name to promote the brand, or it can include the keywords of the products being sold to increase SEO weight.
Through the homepage account, you can customize the exclusive URL domain name, www.facebook.com/*****. The asterisk part is the custom area, which can also be defined as the brand name; the automatically generated account is long and difficult to remember. By customizing a simple and clear account, users can quickly find your homepage; the custom part can also include the keywords of the products being sold, making the homepage easier to search. The brief description part is limited to 155 characters. You can fill in the store link address or describe the products being sold. The detailed description part has no character limit and can be filled in with a detailed description of the company, brand, team, etc.
(2) Add a call to action button. Click the “Add” button. In the dialog box that opens, select the corresponding button in the “Select button” and then enter the corresponding link address to guide users to the store or other website. Set the application link to “Yes”.
(3) Add a cover to the homepage. The cover image is a key display position for promoting brands, promoting new products, providing discount information, etc. It should be fully utilized and updated in a timely manner. The cover design should reflect the style and characteristics of the brand. You can browse the cover designs of some well-known brands on Facebook.
The cover image size of the public homepage is 851pxx31Spx. After making the cover, click the “Add Cover” button and choose to add the cover by “Select from Photos” or “Upload Photos”.