The business user interface of Pinterest business users is roughly the same as the personal user interface, and only the differences are introduced here.
In the business user interface, there is an additional “Analytics” at the top, where data charts can help us analyze the operation of the account. There are 3 options in the drop-down list of Analytics, namely Overview, Profile and People you reach.
Overview.
Overview consists of three parts. The first part is “Your Pinterest profile”, in which we can see two sets of data. The first group Avg, daily impressions is the daily report indicating the average daily impression volume; the second group is Avg, daily viewers, indicating the average daily visit return volume. The second part is “People you reach”, which indicates how many people are reached. The first group Avg.monthly viwers is the average monthly visit volume; the second group Avg. month)eogaged is the average monthly click volume. In the third part, if you have a first-level domain name of an independent network, you can view more information. We do AliExpress promotion, and the domain name of the store is not a first-level domain name, so we cannot view more information.
At the bottom of the page is the data displayed for the past 30 days, in order of display volume, number of saves, and number of clicks and collections.
Click “More” after “Your Pinterest profile” to view more data. There are two buttons in the upper right corner of the page. The first one is “Allapps”. After clicking it, you can select the source of the data, as shown in Figure 5-32; the second one is “Export data”. After clicking it, you can download the data in Excel format to help us do more accurate data analysis.
There are 4 options in the page navigation bar, the first of which is “Impressions (impressions, we use the date drop-down list to select the area to view. Here you can choose 7 days, 14 days, 30 days or define a time span to observe the operation of the account during this period. The impression data is also divided into two groups, the upper one is the average daily impressions, and the lower one is the average daily visits.
Two groups of data are displayed at the bottom of the page. The upper one is about Pi’s impressions, and the lower one is about Board’s impressions. The meaning of the specific data indicators has been explained in the previous article, so I will not repeat it here. There is a “show more” button below the Pi data. Click it to view more Pi visits.