Since its launch in March 2010, Pinterest has accumulated 42.3 million active users, mostly female users. More than 44% of American women use Pinterest, and the number of male users is also increasing. The topics are not only cakes but also nail art. Many websites have a larger user base than Pinterest, but why should we pay attention to this platform? Because compared with other platforms, Pinterest has a higher conversion rate and can produce good marketing results. Because many people have started marketing on Pinterest, Pinterest is like a visual bulletin board, collecting articles, product pictures, etc. At present, Pinterest has more than 100 million monthly active users, more than 45 billion pictures have been uploaded to Pinterest, and the website is valued at more than 11 billion US dollars.
Let’s take a look at some of Pinterest’s features.
Users spend an average of about 16 minutes on Pinterest every day, which is quite good in today’s social software flooding.
50% of Pinterest users already have children and have established families (suitable for maternal and child products). 70% of Pinterest users are women (fashionable women’s products are a good market, and Pinterest is a female empire).
97% of Pinterest’s Facebook page followers are women (which also shows that Facebook is also a favorite place for women.
5.28% of Pinterest users are aged 35-44, and 27% are aged 25-34. It can be seen that most Pinterest users are young people, so trendy products will be more popular. Pinterest’s Like usage rate exceeds 3 million people per day.
Pinterest ranks fourth among the most popular social networking sites in the United States (the US market is huge) The traffic brought by Pinterest to the website is much higher than that of Google+YouTube LinkedIn, etc. 28.1% of Pinterest users have an annual household income of more than $100,000, which means that we can market and promote products with high customer unit price on Pinterest
Pinterest stands out in the fiercely competitive social networking sites with its unique way. Every day, tens of thousands of global users Pin their favorite pictures, products and food on Pinterest, and many users Repin their favorite pictures or pictures of celebrities and influencers. More and more international brands have seen Pinteret The huge potential of Pinterest has attracted many users to start Pinning their products on Pinterest to attract more fans and achieve better brand promotion effects.