The biggest feature of Twitter compared to other platforms is the simplification of the main body. For many years, Twitter has always adhered to the concept of a professional social networking site communication platform and has not developed a large number of other third-party service software. With the development of Twitter, many high-quality third-party service tools have been born on the Twitter platform, forming a complete service ecosystem with Twitter as the core. Twitter has become a platform that has attracted the most, best and most lasting product designers and supporters with the least product control.
These derived high-quality third-party software can help us greatly reduce the difficulty of Twitter marketing and promotion. Below we will select three different types of third-party free software for detailed introduction.
What are the benefits of this software? Hootsuite is a social networking site management tool with strong versatility. It supports popular social networking sites such as Twitter, Facebook and LinkedIn. It can also synchronously manage other popular platforms with open interfaces including Ping.fm, WordPress, MySpace, Foursquare, etc. Here we only talk about its use on Twitter. Using Hootsuite, you can easily manage multiple accounts. We can register a corresponding independent account for different products or brands, and then manage them uniformly on the Hootsuite platform.
Because this tool does not require downloading an app and can be operated synchronously on the web page, the usage process is very convenient. First log in to Hootsuite, link the Twitter account, and then in “Add Information Stream”, add the Twitter Lit we created earlier to the information list. Browse the three lists side by side, so that multiple labels of multiple accounts can be managed synchronously without confusion.
This tool also has a pre-release function, which can help us set up batch information for each account in advance and then set the release time, so that Hootsuite can automatically release it at the right time. At the same time, Hootsuite also provides a click statistics function, which can help us follow up on the click status of the information at any time in order to adjust our marketing strategy.
It can be said that Hootsuite is an account management tool that is comprehensive, versatile and easy to operate.