Use “#hot topics” to track on Twitter. Always stay at the forefront of hot events in the industry. This is the classic rule of Twitter marketing. Similar to the means of celebrity marketing, only by being one step ahead can you gain the most attention in the shortest time and win more opportunities.
Through Twitter activities and fans. You can set questions, discuss company development issues with the public, and set up some small activities such as forwarding and lottery to increase the activity of followers. Strengthening mutual communication with fans and providing more humane services can greatly increase the activity of fans and ensure marketing results.
For example, deliberately seeking help is a very effective method. PepsiCo is a good example. When PepsiCo first entered Twitter, it found that users on Twitter not only paid attention to the product itself, but also enjoyed discussing many issues such as brand building and development with the company. Folowers are happy to accept the company’s invitation to participate in various online and offline activities, and actively share their various experiences. Therefore, PepsiCo has increased its marketing promotion for users on the Twitter platform, and launched more targeted fan online products and more effective interactive Q&A based on these data and characteristics. This not only greatly increased the promotion of the product, but also made PepsiCo gain more people’s respect and love. Therefore, based on the characteristics of the Twitter platform, fan interaction and various activities on Twitter will bring us many unexpected results.