Searching for potential customers through keywords on Twitter’s directory is simple and 100% reliable for selecting high-quality potential users, but it still takes a lot of time and effort to interact with each user. Under normal circumstances, it is difficult for sellers to set up a separate position for marketing and promotion of Twitter accounts, which raises a new question: how to lock in potential users and interact with them with less labor in a short period of time?
The answer is to use the “celebrity effect”. One of the methods is what people usually understand as “Internet celebrity marketing”, because Internet celebrities have a large and loyal fan base, and they can promote our products on Twitter. Moreover, the links posted by mass followers and the links approved by authoritative figures in the professional field have different effects from the Tweets we post with general accounts. Influential people can bring more credibility to the products. However, we need to pay a certain amount of publicity and promotion fees for these Internet celebrities.
Of course, there is also a celebrity marketing method that does not require promotion fees, which is suitable for small and medium-sized companies to use in the initial trial. For example, you can find foreign celebrities on Twitter, such as Lady Gaga, and reply to her as soon as she posts a message on Twitter. Lady Gaga’s fans will continue to reply to her, and because of Lady Gaga’s popularity, the number of replies will be very considerable. At this time, if our reply is ranked at the front, then naturally someone will click to read our message content. If we can rank at the front every time, then more people will follow our account.
This approach can be simultaneously promoted to celebrities in related industries. If we can attract their attention to us, the effect will be better.
Another way is to use Tweet for promotion. You can post advertisements through Tweet, such as promoting our products through Tweet, and add product text introductions, product detailed pictures and product sales links in the content. Advertisements will let followers know our professional fields and product categories sold.