Lazada promotion plan product classification: Correct product classification can improve product search visibility, improve customer experience, and bring more opportunities and competitive advantages to the seller’s business, as follows.
Improve search ranking potential: By selling multiple products in different product categories, rather than just the same product, you can increase exposure in search results. This allows multiple products to compete with each other in a specific category, thereby improving the potential for search ranking.
Improve customer impression: By providing multiple product choices, customers are given more options and opportunities for comparison. This can improve customers’ impressions of stores and brands.
Create a differentiated advantage: By selling different models of products in the same category, you can meet the needs and preferences of different customers. This helps create a differentiated advantage and attract a wider customer base.
Product combination practices are as follows.
Top of page product combination: Place the most popular and high-conversion products in the top of the page product combination. These products are usually popular items or high-quality promotional products. Doing so can increase their exposure and click-through rate.
Increase inventory: Ensure sufficient inventory, especially for high-volume and hot-selling products. Out-of-stocks lead to lost sales opportunities. Check inventory levels regularly, forecast demand, and replenish inventory in a timely manner.
Consider popular products in the market: In addition to creating categories of certain products, pay attention to products that are popular in the market. These products are usually the focus of current consumer demand. Attract more customers and promote sales growth by offering popular products.
Priority of marketing strategy: Give appropriate priority to product combinations in your marketing strategy. The importance of product combinations can be highlighted through advertising, special promotions, limited-time discounts, etc., to attract customers’ attention and increase sales of related products.
Pricing of Lazada promotion plan: Pricing is one of the important means for Lazada sellers in marketing, and it has an important impact on customer impressions and conversion rates. The specific pricing methods are as follows.
Methods: External price check-compare online and offline store market prices. Lazada price check-check the prices of competitor products through category search and Lazada’s search bar. Offer discounts-discount prices always attract customers, especially in Southeast Asia. This helps you to be more competitive and participate in promotions to increase product visibility.
Lazada’s four major annual promotions:
Lunar New Year: Chinese New Year Promotion
March: Lazada Anniversary Promotion
May-June: Ramadan
11.11 – 12.12: Online Shopping Carnival
Other tips for Lazada promotional activities: Through off-site marketing methods, multiple channels can be used to promote stores, increase traffic and sales opportunities, as follows.
Content marketing: Attract potential customers and build brand reputation by creating valuable content. You can write blog posts, make videos, publish research reports, etc. Content related to your products can attract interested users and guide them to visit and buy your products.
Social media marketing: Create and manage social media platforms such as Facebook, Instagram, LinkedIn, etc., and attract and interact with potential customers by regularly posting interesting content, product introductions and promotional information. Social media can help expand your brand influence, increase traffic, and establish a good interactive relationship with customers.
In summary, Lazada’s promotional activities can include the following aspects, through which product exposure, sales opportunities and customer satisfaction can be improved, thereby increasing profits and brand awareness.
1. Segment product categories, improve search rankings and customer experience, sell multiple different models of products, and create hot-selling product combinations.
2. Conduct price comparisons, offer attractive discounts, and participate in promotions to increase competitiveness.
3. Participate in important holiday promotions such as the Chinese New Year, Lazada Anniversary, Ramadan, and the Double 11-Double 12 Online Shopping Carnival.
4. Use off-site marketing methods such as official websites, blogs, social media, etc. to promote stores; obtain backlinks to increase traffic and visibility.