Competition in China’s food e-commerce sector is indeed quite fierce, with well-known domestic brands occupying most of the market share. In this case, for new food suppliers, finding new tracks and opportunities is the key. At present, the cross-border e-commerce market is a very hot field, providing new opportunities and market space. Can foods such as fruit cereals be sold on cross-border e-commerce platforms such as Lazada?
Foods such as fruit cereals can be sold on cross-border e-commerce platforms such as Lazada. Through cross-border e-commerce platforms, food suppliers can promote their products to the global market and take advantage of international consumers’ interest and demand for Chinese food. Products with good quality and strong uniqueness have the opportunity to stand out and gain competitive advantages in the international market.
The following are the four major trending products in the cross-border food segmentation direction:
Seasonings/cooking food supplements: including seasonings with rich flavors and various meal replacement supplements to meet consumers’ demand for taste diversity and convenient foods, especially the preference for cooking flavors in Southeast Asia.
Nuts/snacks: including pure nuts and fruit mixed nuts, as well as snacks such as spicy strips, to meet consumers’ demand for delicious and convenient snacks.
Coffee/Tea/Tea Bags: Including coffee and tea products such as various teas, tea bags, scented tea, capsule coffee and concentrated coffee liquid. The output of Chinese tea culture and instant drink products play an important role in sales.
Instant Meal Replacement: Instant meal replacement products such as lotus root powder, black sesame paste, red bean and barley powder, fruit cereal and instant porridge meet consumers’ demand for fast, convenient but healthy food.
The following are the demand scenarios for goods:
Stocking up at home: In the era of the epidemic, online consumption has increased significantly, and consumers’ demand for food reserves has continued to increase in case of emergency.
Pay attention to their own health: Consumers pay more and more attention to health, and consciously buy healthy foods, such as organic foods, natural ingredients products, etc., to meet the needs of healthy life.
Office: Office workers often need to solve the breakfast problem quickly in the busy morning. They tend to choose portable, ready-to-eat, small-packaged foods that are easy to carry and eat.
Festival gift giving: During festivals such as the Spring Festival and Valentine’s Day, consumers tend to buy beautifully packaged gift boxes and gift packages online to send holiday blessings and gifts to relatives, friends, partners, etc.
Gathering: In order to prepare for gatherings or parties, consumers usually purchase a large number of snack foods to meet the needs of people when gathering.
The popularity of global health topics has increased after the epidemic, and it is also obvious in Southeast Asia. This popularity has promoted changes in consumer behavior, especially green dietary foods that emphasize health and wellness have become a frequent visitor in shopping carts. Lotus root powder, as an original ecological and healthy food, has become a major marketing focus in this context. In Southeast Asia, high-quality staple foods such as millet and coarse grain rice are also very popular.
The Chinese community in Southeast Asia is also a consumer group that cannot be ignored. Despite living abroad for a long time, they still retain many domestic living habits. For example, the soup-making habit common in southern coastal areas of China is also common in Chinese communities in Southeast Asia. Through Lazada cross-border shopping, they can buy soup meal packs that are not available locally. In addition, they often buy common herbal foods to use as ingredients for desserts and medicinal diets. These consumer behaviors demonstrate the Chinese community’s continued interest in traditional foods and health-care ingredients.
Can Lazada sell fruit cereals? The answer is of course yes. The food category has hidden business opportunities. With the full consumer vitality in Southeast Asia, it is a hot-selling trend waiting for cross-border merchants to explore. Lazada Cross-border looks forward to working with more high-quality food merchants to jointly create a wave of Southeast Asian food exports.