Lazada is one of the largest e-commerce platforms in Southeast Asia, and many merchants hope to open stores on Lazada to expand their business. However, in order to maintain the quality and reliability of the platform, Lazada has set some specific conditions and fees to ensure that the merchants have certain qualifications and bear the corresponding costs. So what are the conditions and fees for Lazada to apply for entry?
1. Lazada application conditions
1. Business license
You must have a valid business license. The business license of an individual business does not meet the requirements. It can be a business license from the Mainland or Hong Kong, provided that you have not registered on the Lazada platform before.
2. Contact information
Provide contact information that has not been registered on Lazada, such as email and mobile phone number. It is recommended to use an overseas corporate email address, and it is best to provide the legal person’s mobile phone number.
3. Corporate Alipay
You must have an international corporate Alipay. If you already have a qualified corporate Alipay account, you do not need to re-register.
4. Lianlian cross-border payment
Lianlian cross-border payment is a way for Lazada to accept payments, which requires registration in the name of the enterprise.
5. Experience on other e-commerce platforms
Lazada requires sellers to have experience in opening stores and selling on e-commerce platforms such as Amazon, AliExpress, and eBay.
2. Costs of applying for entry to Lazada
1. Annual fee
As a Lazada merchant, you need to pay a certain fee every year to use its platform and enjoy corresponding rights and interests. Lazada currently offers two entry plans: the Standard Plan and the PLUS Plan. The annual fee for the Standard Plan is 5,000 yuan, while the annual fee for the PLUS Plan is 10,000 yuan. Compared with the Standard Plan, the PLUS Plan provides more rights and interests, including more promotion resources and higher search rankings.
2. Commission
In addition to the annual fee, Lazada will also extract commissions based on the merchant’s sales as service fees. The proportion of the commission varies according to different product categories, usually between 3% and 15%. Merchants need to pay the corresponding commission before the 15th of each month, and the specific amount depends on sales and product categories.
3. Advertising fees
In addition, merchants can also choose to advertise on the Lazada platform to increase sales. Lazada offers a variety of advertising formats, including search ads, brand ads, and paid ranking ads. Merchants can choose the appropriate advertising format according to actual needs, and the fees for each format vary.
Lazada’s application conditions and fees have been introduced to everyone. Before applying for entry, merchants should carefully study Lazada’s policies and regulations, and evaluate their own capabilities and budgets. By fully understanding Lazada’s application conditions and fees, merchants can better prepare and plan their e-commerce businesses, and work with Lazada to create long-term business success.