Lazada is one of the largest online shopping websites in Southeast Asia. As a comprehensive e-commerce platform, Lazada provides goods and services in many countries and regions in Southeast Asia, including but not limited to electronic products, fashion apparel, household goods, beauty products, etc. It provides consumers with a convenient shopping experience and provides merchants with a broad sales platform. Lazada promotes the development of e-commerce in Southeast Asia through digital commerce and innovative technologies, creating more opportunities and value for consumers and merchants.
Lazada currently has sales operations in six countries. The following will introduce the characteristics of each country where Lazada sells.
Currently, there are six countries supported by Lazada for sales: Vietnam (Lazada.vn), Singapore (Lazada.sg), Malaysia (Lazada.com.my), Thailand (Lazada.co.th), Philippines (Lazada.com.ph), Indonesia (Lazada.co.id)
Lazada Vietnam Site (Lazada.vn) There are two major cities in Vietnam: Hanoi and Ho Chi Minh City. In terms of consumption habits, consumers in Hanoi are more inclined to stock up, especially around the Spring Festival, while consumers in Ho Chi Minh City prefer branded products and will learn about brands and products before shopping.
For merchants who publish and sell products on the Lazada Vietnam site, they will need to provide the following from January 1, 2022:
Product and service information. Merchants need to provide detailed product and service information so that customers can accurately understand the characteristics of the products and services. For example, the product details page needs to include relevant information such as production date, shelf life, production batch, etc. This information helps to meet the requirements of relevant legal provisions on product labeling.
Relevant proof of market access conditions for foreign investors. Merchants need to publicize relevant supporting documents based on the access conditions stipulated by the relevant laws of their industry. This may include information such as the number, issuance date and issuing authority of licenses, certificates of conformity, confirmations or other relevant documents. The publicity of these supporting documents helps merchants meet the market access conditions for foreign investors.
Lazada Singapore site (Lazada.sg) is located in the developed capitalist country of Singapore. As one of the four Asian tigers, Singapore’s economic model is known as “state capitalism.”
Lazada Malaysia (Lazada.com.my), its market characteristics include: Malaysia’s weather is hot, but there is still demand for long-sleeved clothing; retro Chinese-style home decorations are popular; cosmetics sellers can choose sunscreen and micro-business cosmetics; establishing relationships with small vendors is a common sales strategy; Malays prefer sweet and sour food; outdoor travel products are popular.
Lazada Thailand (Lazada.co.th) market characteristics include: Thai consumers take a high proportion of cash on delivery; fashion-related products are very popular, including jewelry accessories, beauty and clothing.
Lazada Philippines (Lazada.com.ph) is the most popular e-commerce platform in the Philippines, working with both traditional brands and small and medium-sized enterprises. Currently, there are about 20,000 small and medium-sized enterprises in the Philippines selling products on Lazada.
Lazada Indonesia (Lazada.co.id) is one of the largest e-commerce markets in Indonesia. By 2021, Indonesia’s e-commerce market will reach $14.471 billion, with an estimated annual growth rate of 16.95%. Lazada has multiple warehouses and logistics centers in Indonesia, aiming to provide fast delivery services.
Currently, Lazada supports six sales countries, including Vietnam, Singapore, Malaysia, Thailand, the Philippines, and Indonesia. As the largest comprehensive e-commerce platform in Southeast Asia, Lazada needs to customize its operations according to the culture, consumption habits, and regulatory requirements of each country.