In today’s highly competitive e-commerce market, sellers all hope to increase their product exposure and sales.
1. What are the third-party tools for eBay promotion?
1. Promoted Listing
In 2018, eBay issued an official invitation to its big sellers to participate in the subsidy activity of promoted listing ads to encourage sellers to use this promotion method. This shows that eBay is gradually shifting the direction of traffic from natural traffic to paid traffic. Currently, on the homepage of the computer, the natural ranking defaults to the top 48, and there are 9 to 14 “sponsored ads” rankings. These sponsored listings occupy about 16% to 21% of the homepage display. In other words, nearly one-fifth of the homepage listings are displayed through advertising.
2. Best Offer
Best offe is different from the usual discount activities. It is similar to the auction method and enjoys an independent traffic entrance. Therefore, both listings and best offers are fast-growing shopping methods on the eBay platform. However, best offe also has some disadvantages, such as the purchase process may be prolonged, which may cause customers who want to buy immediately but are not willing to buy at the original price to lose.
2. What are the ways to promote on eBay?
1. Promoted listings
Promoted listings are a way to display your products on the search results page and related items section of the site, and these products will be displayed with a “sponsored” logo. Promoted listings are only promoted on eBay websites in the country/region you choose. Please note that if you use the Lite version of promoted listings, you cannot change the advertising rate. And if you accept buyers’ bargaining, this will also affect the final advertising cost.
2. Brand advertising
Brand advertising focuses on brand products and provides efficient delivery solutions to improve advertising results. Brand advertising will also be displayed on the search results page and some brand pages of the platform, bringing you greater exposure opportunities, thereby increasing conversion rates. Therefore, as a brand seller, don’t miss the opportunity of brand advertising.
Standing out and improving sales results on the highly competitive eBay platform requires sellers to take advantage of various promotional tools. This article introduces some noteworthy third-party eBay promotion tools, including Promoted Listing, Best Offer, etc. Sellers can choose the appropriate tools according to their needs to improve their eBay promotion effects, attract more potential buyers, and increase sales.