Packaging is the sum of the work of using containers, materials and auxiliary materials to enclose items and give them appropriate decoration and marking in accordance with certain technical methods in order to protect goods during circulation, facilitate storage and transportation, and promote sales.
Functions of packaging
1. Protection function
(1) Prevent materials from being damaged or deformed;
(2) Prevent materials from undergoing chemical changes;
(3) Prevent harmful organisms from affecting materials, and prevent them from decaying, mildewing, being bitten by rats or eaten by insects;
(4) Prevent foreign matter from mixing in, dirt from contaminating, and prevent loss or dispersion.
2. Sales function
(1) Packaged goods can be sold as a sales unit;
(2) The shape and structure of the packaging have the charm to attract customers;
(3) The text, pattern and color of the packaging can stimulate customers’ desire to buy;
(4) Packaging is called “the mute salesman”.
3. Convenient functions
(1) Convenient for material storage;
(2) Convenient for material loading and unloading;
(3) Convenient for material transportation;
(4) Convenient for customers to use.