According to the entry on Wikipedia, Halloween originated from the traditional festival of the British Celts. They believed that the last day of October was the end of summer and the beginning of winter, and was an important symbol of the year. Halloween is one of the most important festivals, also known as the “Day of the Dead” or the “Ghost Festival”. On this day, all kinds of evil ghosts appear, and the souls of the dead will leave their bodies and wander around the world. The night of this day is particularly dangerous. People will wear masks to scare away evil ghosts.
Around Halloween, prop costume companies and factories will mass-produce prop costumes with Halloween elements. Halloween elements are ghosts and things related to death, magic, and monsters. Things that are usually related to Halloween include pumpkins, ghosts, ghouls, witches, bats, black cats, owls, elves, zombies, and demons, as well as fictional characters such as vampires and Frankenstein. Black and orange are the traditional colors of Halloween. Modern Halloween products also use a lot of purple, green and red, as well as autumn elements such as pumpkins and scarecrows.
1. Assess the situation and grasp the time means grasp the business opportunity
With the increasing social pressure, Halloween seems to have returned to the adult world. Celebrations are no longer limited to children’s costume parties, nor are they limited to children wearing costumes and masks and shouting “tick or treat” from door to door. Many people will dress up in strange costumes to send fruits and toys to children, and some families will even dress up their yards as haunted houses. Many large companies will also hold various costume parties on the eve of Halloween, allowing employees to dress up, put on makeup, and compete.
Therefore, for cross-border e-commerce platforms, children’s-themed products are no longer the only popular category. For sellers in the fashion and home gardening categories, Halloween can almost support the sales of the entire October. Let’s take a look at the statistics of the National Retail Federation of the United States. The average spending of American families on Halloween is about US$64.82 (2007), an increase of US$20 from 2001. That is, during the entire Halloween period, the United States spent US$5.07 billion on the entire festival. Festival warm-up is very important. Only by grasping the opportunity and developing new products suitable for the social era can we gain a place in the fierce competition.
2. There are tricks for product development
According to a survey recently released by Google, more than 16.5 billion people will celebrate Halloween in 2016 in various forms. On average, each person will spend $75 on various ornaments, candies and costumes, and the total expenditure during the entire festival will reach $7.5 billion; the expenditure on clothing alone will exceed $3 billion, and 23 million people plan to dress up their pets carefully. How to find the development direction of your own products in these data, and how to find business opportunities? If it is a factory that produces props and costumes, how to choose the theme of the costume? In recent years, the costumes on Halloween Eve are no longer limited to horror, but can be dressed up in any way, such as TV or movie stars and public figures such as politicians. In 2004, when the US presidential election was held, George Bush and Kerry’s costumes became popular Halloween costumes in the United States. In 2004, about 2.15 million American children dressed up as Spiderman, which was the most popular costume of the year. Therefore, we must be exposed to more current events, social livelihood, popular elements, and themes of movies, TV series, and comics in Western countries such as Europe and the United States. Therefore, the trick to product development lies in the potential analysis of social needs and purchasing groups.