Before sharing the case, let me first talk about Tao website marketing skills.
There are two aspects to iTao website marketing skills: one is the skill of selecting people; the other is the skill of selecting products.
Regarding the skill of selecting people, it can be analyzed from the following three aspects.
(1) Check the average number of likes and comments of the blogger’s posts. If the blogger’s posts have more than 1,000 likes at most and more than 300 likes at least, then this blogger is a high-level celebrity on his website.
(2) Check whether the blogger has responded to fans’ questions.
(3) Check which category of the blogger’s articles is usually the most popular.
Regarding the skill of selecting products, it can be analyzed from the following three aspects.
(1) It is necessary to communicate with the selected blogger in advance to see whether the product will be popular. It is recommended to prepare several products.
(2) It is best to let the blogger select the products.
(3) For first-time cooperation or familiar experts, it is recommended that the applicants be cautious to avoid being deceived. For example, in the clothing category, it is recommended to invest in a product to test the waters for the first cooperation).
The following is a case study of iTao website marketing.
This marketing case uses the marketing gimmick of giving away products and cooperates with iTao website marketing celebrities.
Let’s take a look at the effect of marketing and diversion.
Among them, the total off-site traffic accounts for 28.2% of the total traffic of a single product. After doing iTao website marketing, it can be found that the total off-site traffic accounts for 69.15% of the total traffic of a single product, as shown in Figure 10-55. It can be seen that iTao website marketing can bring a lot of traffic to the product. After a new product is marketed on the iTao website, the total off-site traffic accounts for as much as 65.67%. Therefore, iTao website marketing can bring a lot of traffic to single products and AliExpress stores.