When talking about English blogs, we have to know Tavi Gevinson. Her blog has many readers. She is the darling of the fashion industry. She sits in the front row at many large events and watches performances with many fashion celebrities. Now many companies hope to attract more bloggers to their stores, provide goods to these bloggers, and form a good relationship with bloggers to understand consumers’ aesthetic tastes and lifestyles. These companies also want to promote their products through blogs. Blogs and online communities are places where it is easy to express real ideas. There is also creativity and passion here. For fashion brands, they can get a lot of ideas here. Let’s get to know some famous bloggers.
Lilliput Stories (http://litle-people.blogspot.com/): A blog in the UK that specializes in publishing pocket-sized miniature models. It uses photos of different scenes composed of miniatures to weave fascinating stories, which are popular among readers. The author of this blog is Slikachu, who lives in London, UK.
Alexa Chung ( instagram.com/chungalexa ): Alexa is unique on Instagram. Her outfits, her and her bestie’s enviable journey from New York to London, and the first-hand fashion elements she discovers are all reasons why thousands of fans follow her.
CharlotteTilbury(instagram.com/ctilburymakeup ): Tilbury leads a lifestyle experience between London and Ibiza. Her own makeup and the latest and coolest makeup styles of her supermodel friends are also very popular.
Coco Rocha (instagram.com/cocorocha ): She doesn’t share her daily life with everyone, but lets everyone see the backstage life of models behind the spotlight that everyone envies.