Since VK users mainly come from Russian-speaking countries or regions, and we are targeting Russian-speaking users, writing copy in Russian has great advantages over other languages. In addition, the content must be clear, easy to understand, and appealing.
If conditions permit, you can write the copy yourself, or ask a Russian-speaking friend to write it for you as an administrator, which is also a good choice.
Example 1: A lucky draw article posted by the VK account of AlExpress Mall. The article contains: 1 Title 2 Prizes 3 Number of winners 4 Participation conditions 5 Prize opening time 6 Lottery method 7 Prohibited items 8 Things to do after winning 9 Prize link 10 Topics 11 Product pictures. General lucky draw articles must have 1 to 5 items.
Example 2: The article has 1-5 items, is short and easy to understand, and uses emoticons and illustrations to make the article more popular.
Translation:
Lottery
A lottery is being held for a certain product in a certain online store
Product link
To welcome the upcoming Victory Day, we will select 5 lucky winners and the results will be announced on ***.
Participation conditions:
1. Join our community community link
2. Add the product to the shopping cart
3. Leave your comment
4. Forward this article
If your forwarding… (extra rewards can be given here, such as participation awards)
If you can introduce others to join our community, you can also get coupons from our store.
Good luck!
In summary, the functions of VK, Weibo, Facebook, etc. are basically the same principle. Understanding each function and making use of it will form a homepage with your own style. If you don’t have a certain style, you can imitate the stylish community first, learn from each other’s strengths and weaknesses, gradually improve, and finally play VK. Let the social network bring you unexpected marketing effects.