A celebrity is a person who has become famous in real life or online because of an event or behavior that has attracted the attention of netizens. What we need is a popular celebrity who can help us increase our fans and bring in orders. So how do we find celebrities and how do we cooperate with them?
1. Proactive
(1) iTao celebrities
When no celebrities come to you, you can take the initiative to find high-quality celebrities through websites and some channels to cooperate with them. For example, browsing https://ru.itao.com/ or popular bloggers on forums, celebrities generally have VK accounts and their own communities.
If you are not familiar with iTao and do not know its strength, you can click “Xurb mecma”, which means “Hit this month” in English. This means that the celebrity sharing this month will be sorted according to popularity, that is, the number of likes. Click the celebrity’s name to see his/her profile. You can find his/her VK account and contact him/her through various contact methods. Of course, other methods are also possible. Most of them have their own VK groups, and you can join their groups to cooperate.
(2) VK Big V
Like the marketing accounts on Sina Weibo in China, VK also has big Vs. So how do you find big Vs? Click “Search” on the right side of the VK page and enter the topic you want, such as #rpemg. It is recommended to use Russian words here. You can go in and see who is the administrator of this group and have the next conversation with him.
Of course, if you have time, you can also browse at will and find the big V that suits your taste to cooperate. The above method is relatively fast and effective.
2. Passive type
Generally, there will be celebrities who will take the initiative to send us internal messages on Alixpress to request cooperation. At this time, we are in a passive position and do not know the strength of this person. However, generally such celebrities are new or not very popular. We take the initiative to find popular celebrities. However, we can also first go to the celebrity’s link to see all aspects of the understanding. If you think he is good, then guide him to join the group. First, it is convenient for management; second, it is convenient for contact. Then understand their style and strength, screen them and then cooperate with them in your own way for long-term or short-term cooperation.
3. Effective use
After you have a deep understanding and trust with a celebrity, you can ask them to become the administrator of the community under certain conditions. Generally, large communities will have several administrators to help manage the community and assist in handling other matters of the store. The AliExpress community has 4 administrators.
Having multiple administrators can save your time, they can better understand your cultural habits, and more people and more ideas can make the group more active. If you feel that you have the energy and ability, it is also good to manage the community yourself.