On a VK personal homepage, “friends” refer to people who follow each other. When someone applies to add you as a friend, you can add them as a friend or keep them in the follower list based on your own judgment. You can then see the number of friends and fans on the homepage.
The fans here refer to the participants of the community. After logging in to VK, click “Community” on the left side of the page to display the communities you participate in. The number of fans is displayed under the community name. For example, AliExpress has 2348,664 fans.
The more “fans” you have, the more influential you are. The more people may see your published articles and the more chances your products will have to be sold.
Fans Marketing refers to the business concept that companies use excellent products or popularity to attract a large number of consumers as fans, and use the method of fans spreading information to each other to achieve marketing goals. As a marketing account, of course, the more fans the better.
So how do you increase the number of fans in a community? Here are a few basic methods:
(1) Use the friend invitation function. VK community has its own “invite friends” function. You can invite friends to join your community. You can see “You have joined this group” under the community avatar. Click it and you will see “Invite friends”. The friends here are the “friends” on your personal homepage. Then click “Send invitation”. After the other party agrees, the friend will become a member of your community.
(2) “Poaching”. You can find the target audience in other marketing accounts, add friends, and invite them to join the group. Take AliBxpress as an example. The number of fans and fan avatars will be displayed below the avatar. Clicking the blank space will display all fans, and then you can click to add friends.
(3) Store promotion. When a customer purchases in your store, you will send a message or a praise card. Then, when sending the internal message and message, you can attach the community link to promote the community and invite customers to join. If these customers join, they will be real fans, and the probability of returning to buy can be imagined.
Whether customers will join your community depends on factors such as the store’s service, product quality, message content, and customer personal preferences. You may want to use discounts or gifts to induce them.
(4) QR code. Make a QR code and place it on the store page and in places where customers may come into contact with it. Many well-run stores have QR codes for social networking sites, so you can follow suit.