E-commerce can provide services for the entire process of online transactions and management, so it has various functions such as advertising, consultation and negotiation, online ordering, online payment, electronic accounts, service delivery, opinion solicitation, and transaction management.
Advertising
E-commerce can broadcast various commercial information on the Internet with the help of the company’s Web server and customer browsing. Customers can quickly find the required product information with the help of online search tools (Search), and merchants can use online homepages (Home Page) and e-mails (E-mail) to advertise worldwide. Compared with various types of advertisements in the past, online advertising costs are the lowest, while the amount of information provided to customers is the richest.
Consultation and negotiation
E-commerce can use non-real-time e-mails (E-mail), newsgroups (NewsGroup) and real-time discussion groups (Chat) to understand market and product information and negotiate transactions. If there is further demand, online whiteboard conferences (Whiteboard Conference) can also be used to exchange instant graphic information. Online consultation and negotiation can transcend the limitations of face-to-face negotiations and provide a variety of convenient forms of remote conversation.
Online Ordering
E-commerce can realize online ordering with the help of email interaction in the Web. Online ordering usually provides very friendly ordering prompts and ordering interactive format boxes on the product introduction page. When the customer fills out the order form, the system usually replies with a confirmation information form to ensure that the order information has been received. The order information can also be encrypted to prevent the commercial information of customers and merchants from being leaked.
Online Payment
E-commerce must be a complete process. Online payment is an important link. Customers and merchants can use credit card accounts to make payments. Directly using electronic payment methods on the Internet will save a lot of personnel expenses in transactions. Online payment will require more reliable information transmission security control to prevent illegal acts such as deception, eavesdropping, and impersonation.
Electronic Account
Online payment must be supported by electronic finance, that is, financial institutions such as banks or credit card companies and insurance companies must provide online operation services for financial services. And electronic account management is its basic component.
Credit card number or bank account number are both symbols of electronic accounts. Its credibility needs to be guaranteed by necessary technical measures, such as the application of digital certificates, digital signatures, encryption and other means to provide security for electronic account operations.
Service delivery
For customers who have paid, the goods they ordered should be delivered to them as soon as possible. Some goods are local, and some are in other places. E-mail will be able to allocate logistics on the network. The most suitable goods for direct delivery on the Internet are information products, such as software, electronic reading materials, information services, etc. It can directly send goods from the electronic warehouse to the user end.
Opinion consultation
E-commerce can easily use “select” and “fill in the blank” format files on the web page to collect user feedback on sales services. In this way, the market operation of the enterprise can form a closed loop. Customer feedback can not only improve the level of after-sales service, but also enable enterprises to obtain business opportunities to improve products and discover markets.
Transaction management
The management of the entire transaction will involve multiple aspects of people, money, and materials, as well as the coordination and management of enterprises and enterprises, enterprises and customers, and enterprises. Therefore, transaction management is the management of the entire process of business activities.
The development of e-commerce will provide a good transaction management network environment and a variety of application service systems. This will ensure that e-commerce is more widely used.