The UAE has a tropical desert climate, and the temperature in summer can reach 45°C. As it is close to the Persian Gulf, people like to swim at the beach to cool off in the hot summer. In the local area, because men have more freedom in their attire than women in public, men in the UAE are basically not affected when doing this activity. However, in traditional Islamic culture, women are only allowed to show their faces and hands and feet in public, which causes some trouble for them to participate in this activity. In the UAE, if women want to participate in swimming, they cannot wear the passionate bikini (Bikini) in Western countries, ordinary two-piece swimsuits or regular one-piece swimsuits. Therefore, women in the UAE need to wear swimsuits specially designed for Muslims when swimming.
Different from the concept of traditional swimsuits, the swimsuits worn by Muslim women are composed of long shirts with hoods and long pants. This swimsuit is called Burkini. Because the color of traditional Islamic women’s clothing is mainly black, when developing such products, sellers can add patterns and patterns to the Burkini to add a sense of fashion. This swimsuit can cover their whole body well, so that only the face, hands and feet are exposed. At present, there are not many online listings of burkinis on major cross-border e-commerce platforms. If such products can be promoted in accordance with local culture and language, burkinis will be a potential product in the UAE market. For
Emirati people like to drink tea, and their love for tea far exceeds our imagination. Whether in business receptions or casual gatherings, we can see the presence of tea. Tea is gradually becoming a culture in the lives of Emirati people. According to statistics, the average person in the UAE consumes nearly 8 kilograms of tea per year, and the annual per capita tea consumption ranks first in the world. Therefore, tea-related peripheral products are a market with considerable potential in the local area.