In addition to knowing how to remove hijackers from Amazon listings, Amazon sellers also need to know how to prevent this from happening. Here are some strategies that can be used to protect brands, sales, and revenues on the Amazon marketplace. Five effective strategies to prevent Amazon product listing hijacking include:
1. Register for Amazon Brand Registry
The Amazon Brand Registry program is one of the most effective ways to avoid Amazon hijackers.
The application, which can be initiated through an Amazon Seller or Vendor account, must include:
① The seller’s brand name;
② The seller’s trademark registration number;
③ The seller’s relevant product category listing;
2. Add branding to products and product packaging
In addition to the Amazon Brand Registry program, products should also be branded. For example, there will be a logo to add the brand name to the product and product packaging. This makes it difficult for Amazon hijackers to copy the product and it is easy for buyers to know the product from the fakes.
3. Register a trademark for the product
If not, register a trademark for the product.
Trademarks are one of the best resources when it comes to fighting Amazon listing hijacking, so don’t wait. In most cases, it takes 9 to 18 months to complete a U.S. trademark application and trademark registration. After obtaining the certificate, remember to register for Amazon Brand Registry, and now TM can also apply for Amazon brand protection.
4. Product bundling
Product bundling can be used to reduce the chances of Amazon hijacking product listings. With product bundling, multiple products can be packaged together for buyers. Therefore, if someone wants to hijack a seller’s listing, they need to put in more effort to copy the seller’s listing.
If sellers decide to bundle products, make sure the bundled products are reasonable.
5. Independent online sales products
The seller’s products can also be sold on an independent station. With this preventive Amazon listing hijacking strategy, sellers will not leave the Amazon market. Instead, the reference provided by the seller is a reference that Amazon can use to verify the seller’s ownership and remove third-party fake sellers. Some sellers who use this strategy choose to create product pages but without shopping cart functionality.
However, if the seller wants to earn more sales and revenue, buyers should visit the seller’s website and purchase products. In this way, you can become a buyer through search and other channels, or you can build a corresponding independent website.